Poster "travels by rail". The ns slogan safe, quick, affordable became very well known in the 1930s and remained in vogue after the war. A poster from around 1932 shows that the slogan was not yet well alliterated at first: safe, fast, comfortable. Apparently they quickly discovered that voordelig was doing better in the netherlands. The three promotional terms were represented by a signal at safety, a winged wheel and a traveler with a newspaper and cigar, slumped on a train bench. Date: circa 1932.
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