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The Might of Email Promotion Customize Email Copy Split your mailing list using profiles, actions or likes. 9 Tailor messages to fit each group's likes and needs. 8 Build Mobile- Friendly Layout Improve your email layouts on phones gadgets. 9 Apply adaptive layout methods that keep clarity 8 Useful and Pertinent Copy Provide useful data, tips and ideas for readers' tastes 9 Steer clear of salesy; build ties forming bonds. 8